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Privacy & Security

Last updated October.18, 2021

A letter from our founders

As consumers, we care about privacy just like you do and we think you deserve to know exactly what you can expect from your ReUpp buy-back experience. We started ReUpp with the belief that everyone should participate in the benefits of the circular economy.

We think of our privacy policy in simple terms…we do not sell your personal information. Ever.

ReUpp works by finding out the most in-demand products on the resale market and by offering you a buy-back rate if you choose to sell down the road. Contributing to a sustainable path forward for the fashion and retail industry. When you buy something with a ReUpp buy-back offer, we make money if you decide to sell that item down the road. We do not need to (or want to) sell your information.

So how do we use your data?

First and foremost, we analyze some information on the retail website you're on so that we can look for the highest buy-back rate we can offer you. Also, we collect limited shopping data to support the ReUpp community. That means ReUpp members share real-time information products with the rest of the community to help us offer you the highest rates on most in demand items.

Our stance on privacy is simple: We will be transparent with what data we collect and how we use it to help try and earn you money and you can decide if you're good with that.

If this sounds fair, then let's start shopping together creating a future in retail we can all be proud of.

P.S. If you have any questions or comments, you can reach out to us at

Lauryn Vaughn


Andrew Baldwin



Introducing the Privacy Policy

This privacy policy (“Privacy Policy”) explains how ReUpp Software Inc. (“Reupp” or “we”) collects and processes information from members and users of the website, software applications, and other online services we provide (collectively “Reupp's products”). Reupp's products include, but are not limited to, the Reupp extension for web browsers (the “Extension”), the Reupp mobile application (the “Mobile App”), and the website located at (the “Website”).

If we ever need the additional personal information for a specific reason, we will tell you and ask for your permission. Also, to the extent that Reupp has links to other websites (like retailers), please note that we do not own, operate, or control them, and they have their own controlling privacy policies that you should review.

What data do we collect and why

In order to provide our products, Reupp collects information that you share directly with us when you use our website, extension, or Mobile App. Though you don't have to, you can choose to provide your email to set up an account with us, which lets you add items to your ReUpp list, see a personalized recommendation feed, and more. You can also set up your profile with your name and other info for a more personalized experience.

Reupp also collects technical information about your device and the use of Reupp to make sure that our products are working correctly. The information we collect is geared toward providing Reupp members with a better way to shop online and to help us develop, improve, and market our services.

Learn More

Reupp does not track your search engine history, emails, or your browsing on any site that is not a retail website (a site where you can shop and make a purchase). When you are on a pre-approved retail site, to offer you a buy-back offer Reupp will collect information about that site that lets us know which offer to show you. We may also collect information about pricing and availability of items, which we can share with the rest of the Reupp community.

Shopping and Usage Data

On retail sites, Reupp collects the name of the retailer, page views, and in some cases, product information that allows us to track price changes and update our product catalog. We also collect limited information regarding your purchases on a retail site while using Reupp (for example, the order total, what was purchased, and the fact that an order was completed) for purposes including internal analytics and the ability to offer you a buy-back. The information you share, and we collect, enables us to improve our products and gives us insights into the pricing, and availability of retail items. We may also use this information to provide you with a more tailored, relevant experience or show sponsored product offers that may interest you.

Aggregate and Anonymized Data

We may also use the information we collect in aggregate or otherwise anonymized form. This lets us look at interactions with our site and products generally and does not identify you or any specific person. We use this general data for research, development, marketing, and analytics, and to enhance the shopping experience for the Reupp community.

What data we do not collect

We collect information that we believe can help us provide personalized buy-back offers. This does not include, and we do not collect, any information from your search engine history, emails, or websites that are not retail sites. We also do not collect bank or credit card information.

How we share your data

We know how important your personal data is to you, so we will never sell it. We'll only share it with your consent or in ways you'd expect (as we explain here). That means we will share your data if needed to complete your purchase, with businesses who help us operate Reupp, or if we are legally required to do so.

We may share information with our service providers (businesses that work for and with us) for the purpose of running Reupp and fulfilling our commitments to you. These include businesses that perform services on our behalf, including helping us maintain our products, providing support for legal, banking, security protection, payment processing, our own marketing, and customer service. Please know that when we share information with our service providers, it's for the purposes outlined in this Privacy Policy and not for their independent use. For example, we use Google's fraud prevention tool ReCaptcha on parts of our website, but it is only used to fight spam and abuse.

We may also share information in the following cases:

  • with your express consent;

  • in an aggregate or anonymized format that does not identify any specific person;

  • as required by law, or to comply or respond to a valid government request;

  • when we believe in good faith that it's necessary to protect our rights, protect your safety or the safety of others, or investigate fraud; and

  • with a buyer or successor if Reupp is involved in a merger, acquisition, or similar corporate transaction. If that happens, you will be notified via email and/or a prominent notice on the Website of any change in ownership, as well as any choices you will have as a result.

How we protect your data

The security of your information is important to us. We have a team dedicated to protecting your information and have put in place physical, electronic, and procedural safeguards.

These measures include limiting access, using encryption, testing for vulnerabilities, advanced malware detection, employing pseudonymization and anonymization techniques, and more.

Though we hate to say it, despite our efforts, we can't guarantee that user information will not be accessed, viewed, disclosed, altered, or destroyed as a result of a breach of any of our safeguards. You provide us with information at your own risk.

Reupp only retains information about you as long as you keep using Reupp, though we’ll keep information if we need it to meet our legal obligations and defend against legal claims.

How we use cookies and similar technologies

Like most other online services, Reupp uses cookies, pixel tags, web beacons, and other markers (we'll just call them “cookies”) to collect some of the data discussed in this Privacy Policy. These help us operate our products, analyze engagement and usage, and provide a relevant and personalized shopping experience. See below to learn how you can manage your cookie preferences.

Some cookies can be temporary (“session cookies” like those used for navigating your browser) and disappear once you close them. Others last longer (“persistent cookies,” like when you ask a site to remember your login) and are saved to your computer until you delete them.

Our uses of cookies and similar technologies fall into the following general categories:

  • Essential: We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our sites, services, applications, and tools. This includes technologies that allow you access to our sites, services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping carts, saved search, or similar functions;

  • Performance: We may use cookies, web beacons, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools;

  • Functionality: We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our sites, services, applications, or tools. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites;

  • Marketing: We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third-party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that have been delivered to you, such as whether you have clicked on an advertisement.

Any personal information that we collect and store through the use of these technologies for categories 2 through 4 above is based on your consent, obtained through a conspicuous disclosure on our website during your first visit. You can withdraw this consent in your account settings. If you want to disable cookies entirely, your browser or mobile device might have the option to do that. For more information, including instructions on disabling cookies, please visit:

Your choices for managing your data

We've made it easy to opt out of Reupp's products at any time.

You can always adjust your personal settings regarding what information you share and how Reupp communicates with you by going to your account page and clicking on the “personalize” or “emails” headings. Please note that limiting the information you offer to provide may impact Reupp's ability to provide certain deals and products to you.

If you want to stop using Reupp, we have instructions on how to uninstall the Extension on our website, and if you have any issues you can contact our support team for assistance by sending an email to

If you would like to delete your profile or personal information, you can always ask us by emailing We will delete any personal information we have, although the following exceptions apply: (1) we may still store your personal information if we need it to meet our legal or compliance obligations and/or to defend against legal claims; and (2) we may also continue to store your personal data in an aggregated and anonymized format that doesn’t identify you and can’t be attributed to you, even after you’ve deleted your profile.

Additional rights regarding your data

Depending on where you live, you may have additional rights as to the personal information that you share and Reupp collects. Residents of the EU, UK, Canada, Australia, New Zealand, and California can click below to learn more.

EU, UK, Canada, Australia, and New Zealand residents.

Controller: Reupp Software Inc. is a private company, established in Canada. Our address is Unit 10, 239 10th Ave SE Calgary, A T2G0V9. Our contact email address is For the purposes of the General Data Protection Regulation, we are the data controller.

Legal Bases: The personal information that you share and we collect, as well as its purposes, are described in this Privacy Policy. Reupp will only collect or process your personal information if we have a legal basis to do so. These are:

When you consent to our use of your data for a specific purpose.

When we need that data to enact a transaction or to provide you with services and products that you request. This includes personalizing features and protecting the security of Reupp and its users.

When Reupp has a legitimate interest in using that data in the normal ways you'd expect, like ensuring Reupp's products run properly, improving and creating new products, historical analytics research, promoting Reupp, and protecting our legal rights.

When we need to process your data to comply with a legal or regulatory obligation.

Your rights: You have the following rights with regard to your personal data. To exercise any of these rights, please contact us at Please note that these rights are limited, for example, where fulfilling your request would adversely affect other individuals or our legal obligations.

  • Right to Access: You have the right to request information about the personal data that we hold, how we use it, and who we share it with.

  • Right to Portability: Where you have provided your personal data to us on the basis of your consent, you have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to send this data to another data controller.

  • Right to Rectification: You have the right to ask us to correct your personal data where it is inaccurate or incomplete.

  • Right to Erasure: In certain circumstances, you have the right to ask us to delete the personal data we hold about you.

  • Right to Withdraw Consent: In situations where we are processing your personal data based on your consent, you may withdraw this consent at any time.

  • Right to Object to Processing: In situations where we are processing your personal data based on our legitimate interest, you can object that the interest is no longer legitimate. Reupp will stop processing that data, unless we can demonstrate an overriding legitimate ground. You can also request to opt out of direct marketing.

  • Right to Restrict Processing: You have the right to ask us to stop any active processing of your personal data while we seek to verify data you claim is inaccurate, while we verify our legitimate interests, or while we cannot erase that data due to legal obligations.

Reupp will try to respond to these requests within 30 days, but some might take longer. You will typically not be charged any fee for effecting these rights, but Reupp reserves the right to charge a reasonable fee (or refuse to comply) if the request is unfounded, repetitive, or excessive.

Complaints: In the event that you wish to make a complaint about how we process your personal data, please contact us at and we will do our best to resolve it. You can also choose to file a complaint with the relevant data protection authority.

California Residents

  • If you live in California and use Reupp, you have some additional rights when it comes to your data.

  • Right to Delete: You can ask us to delete the personal information we have about you.

Right to Know: You can ask us for a list of the categories of personal information we have about you, the categories of sources from which we get personal information, the business purposes for which we collect personal information, and the categories of third parties with whom it is shared (you can also see that in this Privacy Policy). You also can ask us for a copy of the pieces of personal information we have about you.

California law gives you the right to opt out of the sale of your personal information. But Reupp does not and will not sell (or rent, or disclose for value) any of your personal information in the first place. So you're good.

To exercise any of these rights, you (or your authorized agent) can contact us through the Contact us by email at We will confirm receipt of your request within 10 days, and will provide a response to you within 45 days of your request, though in some exceptional cases, it might take longer (if that happens, we'll let you know). We will need your name and email address to verify your request, and may also ask for additional information if necessary to verify the identity of the person making the request. We reserve the right to deny your request if we cannot verify your identity, or if an exemption applies (for example, where fulfilling your request would adversely affect other individuals, or where we have a conflicting legal obligation). That said, we will not discriminate against you for exercising any of your privacy rights.

To learn about the limited ways in which we disclose data for our business purposes -- that is, to a service provider -- and the categories of those service providers, please see the section of this policy called “How we share your data.”

Please note that, while Reupp provides tools to manage your privacy as described in this policy, we do not support “Do Not Track” browser settings at this time.

Lastly, California residents also have the right to request this information in an accessible alternative format. If you have a disability and would like to access this privacy policy in an alternative format, please contact us by email or mail as detailed below.


We created Reupp for the exclusive use of adults (18 and older). We don't knowingly collect or solicit personal information from children. If you are a child under 18, please do not attempt to use or register for Reupp's products or send any personal information to us.

If we learn we have collected personal information from someone under 18, we will delete that information as quickly as possible. If you are a parent or guardian of a child who you think may have given us some personal information or posted information on any public portion of Reupp's products, please let us know at We'll help you remove it.

Changes to this policy

We will continue to update our policies and practices as needed. We will notify you of any changes to our Privacy Policy by posting any changes here. If we do, you'll see that the date at the top of this Privacy Policy has changed.

How to contact us

If you have any questions about our privacy policies and practice, please contact us at

Or you can write us a letter (so fancy!) at:

Reupp Software Inc.

Attn: Privacy

10, 239 10th Ave SE

Calgary, AB T2G0V9

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